Annual revenues jumped 49% as subscribers climbed to 420K, pointing to growing demand for clothing subscription services.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. “It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.
They’re cutting back on alcohol and boosting gym spending, presenting an opportunity for activewear brands.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
Workforce reduction signals tighter discipline as it integrates Depop and leans on AI.
McDonald’s Big Arch and Burger King’s Whopper refresh test consumers’ appetite for higher price points.
This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.
Videos backed by thin evidence rack up views on YouTube, raising stakes for stricter creator guidelines.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
Drugmakers’ price drops don’t affect all patients the same. Brands and marketers must decode cost complexities where patients already seek out weight loss advice, like on social media.
Two-thirds of clinicians stop engaging with content after clunky interactions.