Gap Inc. is betting big on entertainment as a path to cultural relevance, creating a new chief entertainment officer role dedicated to what it calls "fashiontainment,” a strategy that blurs the lines between content creation and commerce through partnerships across music, film, sports, and gaming.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
Asics bets on race tech: Buying registration platforms aims to lock in runners, the strategy hasn’t paid off in the past.
Gas at $3.48 and weakening jobs numbers threaten fragile demand.
More token-efficient reasoning and deeper workflow automation aim to win customers from Anthropic and Google.
Anthropic sues Trump administration over blacklist, pitting ethics against politics in the latest push to keep AI safe.
New creator tools aim to boost monetization, but weak performance perception could cloud ROI confidence.
CMOs face burnout as oversight of multiple AI tools fuels fatigue, errors, and attrition risk.
Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly double the share who cite waiting for a refund (18%), according to a November 2025 survey from Locus and Dynata.
Lowe’s wants to hook Gen Alpha on home improvement with the introduction of theLowe’s Kids Club, a rewards program with perks like in-store workshops, access to digital content, and a lollipop with every visit.
Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.
As device sales stall, AI coaching and community features make subscriptions stickier than fitness gadgets.
Microsoft’s 2027 console-PC hybrid may turn fragmented players into one measurable media buy.
Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Email remains consumers’ preferred marketing channel, but tailored, intentional outreach is necessary to cut fatigue and drive results.
As early movers launch ads within OpenAI's ChatGPT, they're closely watching how consumers interact with their campaigns and where this emerging channel fits within broader strategies. “Investment in technology and AI…goes hand-in-hand with great experience,” said Target CEO Michael Fiddelke, at the retailer’s 2026 Financial Community Meeting. “We know those tech investments pay off with stronger experience, whether that's digital or whether that's in-store.”
Strikes on Middle East data hubs stalled services and campaigns, proving single-region concentration as a weak link.
Beating profit and sales forecasts, it trims distractions to cement sustainable growth.