Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.
Sales growth increasingly hinges on experience and service, not just pricing.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.
A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.
It refuses unlimited DoD access, risking action from the Defense Secretary as AI ethics collide with military demands.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
Theft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
Beyond bolstering its reservation platform, the issuer continued to enhance opportunities for personalization for its users.
The offering lets employers subsidize employees’ cash-pay price—sidestepping opaque PBM rebates and helping rein in rising pharmacy costs.
Rising legal and regulatory scrutiny of compounded weight loss drugs suggests branded pharma ties are the safer avenue for telehealth players to sell their copycat GLP-1s.