April 29, 2026 — Revionics, an Aptos Company and the global leader in AI retail pricing, announced today that Academy Sports + Outdoors has extended its use of Revionics’ Base Price and Markdown Optimization solutions. For more than a decade, Academy has leveraged the Revionics platform to optimize pricing decisions and deliver exceptional customer value.
Originally founded in 1938 as a family business in Texas, Academy has grown to more than 300 stores across 21 states and counting. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear, and sports and recreation through both leading national brands and a portfolio of private-label brands. Academy connects with a broad range of consumers through a localized merchandising strategy and a compelling value proposition.
With the Revionics AI Pricing Platform, Academy is able to:
- Find the right price at the right time: Optimize pricing across products and categories with robust reporting on the impact and value generated by price changes.
- Maximize markdown performance: Refine markdown cadence and depth to clear seasonal inventory profitably and keep on-shelf selections fresh.
- Elevate value perception: Accurately forecast customer demand and price sensitivity to ensure optimal pricing and a positive price image.
- Support growth trajectory: Scale pricing operations efficiently to manage an expanding store portfolio and localized shopper preferences.
As Academy continues its strategic growth, Revionics technology empowers the team to tailor pricing strategies to meet the specific needs of every market they serve.
“When I first joined Academy, we had approximately 70 stores, and our pricing team was manually analyzing individual stores and markets,” said Russell Kolb, Vice President, Pricing, Merchant Systems and Master Data Management at Academy. “But now, we have more than 300 stores, and we leverage technology to help identify the right price across all stores and our highly varied assortment. That’s where the Revionics tools really shine — we’re able to unlock pricing strategies that deliver consistent value to shoppers and achieve stronger results, while easily scaling to manage more stores and products.”
Beyond the platform’s advanced science and functionality, Kolb recognizes the people behind the technology as a key differentiator for Revionics.
“We have a fantastic working relationship with the Revionics team; they are responsive and consistently provide realistic timelines and solutions to help us achieve our goals,” he said. “They stay in tune with our specific business needs and broader industry trends, often bringing us proactive ideas to explore. That level of collaboration allows us to constantly innovate our own processes and find new ways to drive results.”
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.
