US Ecommerce by Category Forecast 2026

Food and Beverage Propels Ecommerce Growth Into 2030

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About This Report
Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

After a slow 2025, ecommerce growth will rebound this year and continue to build momentum through the end of the decade. Expansion will be largely driven by food and beverage—the second-largest retail category, which continues to make notable gains in ecommerce.

This deck covers:

  • Our US ecommerce forecast through 2030
  • The fastest-growing ecommerce categories, and those driving incremental sales growth
  • Data and insights to help brands and retailers develop long-term commerce strategies

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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