The news: Starbucks reported its steepest quarterly sales decline in four years in Q4, underscoring the scale of the challenges new CEO Brian Niccol faces as he tries to revitalize the struggling company.

Global comparable sales fell 7% year over year (YoY), twice as much as analysts expected, due to weakness in both the US and China.
US comparable transactions fell 10% YoY, although the decline was partially offset by a 4% increase in average ticket; China comparable sales fell 14% YoY, due to an 8% decline in average ticket and a 6% fall in transactions.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

For creators, the biggest threat to business growth isn't burnout

Upstart is the latest fintech to apply for a banking charter

Citizens Bank expands private wealth services

The Trump administration reportedly considers requiring banks to collect citizenship data

As K-Beauty comes to H Mart, retailers should embrace big beauty trends

2026 World Cup kicks off a surge of sports tourism

Healthcare costs drive 33% of Americans to cut daily spending

Credit unions need to digitize, broaden services, and increase flexibility to capture Gen Z

Financially vulnerable homeowners are more likely to turn to BNPL

Zelle breaks into nonprofit charitable donation volume

About

Starbucks’ Q4 sales fall sharply as company’s struggles deepen

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries